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How to choose the right type of label material for your product

Choosing the right type of label material for your product is essential to creating a good impression for your customers. There are a variety of materials to choose from, each with its own set of pros and cons, so it can be tricky to decide which is right for your needs. In this article, we’ll take a look at the most important aspects of label printing to help you decide which material is best for your product.

1. Consider the environment the labels will be used

When it comes to labeling your product, you want to make sure you choose the right type of material that will represent your brand in the best way possible. The environment where the labels will be used is an important consideration, as different materials work better in different conditions.

Will your labels or your product be used outdoors or around water? Think shower, kitchen, dishwasher as well as camping trips. If so, you’ll need waterproof labels. Vinyl is a great choice for this type of application, as this material is weather-resistant and scratch proof.

2. Decide on what type of adhesive you need

Oftentimes, label materials come with a pre-selected adhesive. But it is still worth being sure that you order the right adhesive. Essentially, you can distinguish between two types: permanent and removable.

Permanent adhesive is the strongest type of adhesive, and it’s designed to stay attached to the product until it’s removed. This is a good choice for products that will not be changed or often updated, as it’s difficult to remove a permanent adhesive label without damaging the product.

Removable adhesive is designed to be easily removed without leaving any residue behind. This is a good choice for products that may need to be updated or often changed, such as seasonal products. It’s also a good choice for products that will be given as gifts, as the recipient can remove the label without damaging the product.

3. Choose the right color or effect for your product

The color of your label is an important consideration, as it can affect the overall look and feel of your product. If you want your product to stand out on the shelves, a brightly colored label is a good choice. If you’re looking for a more subtle effect, a white or neutral label may be a better option.

You can also choose to add special effects to your label, such as gloss or matte finishes, to create a more unique look for your product. Many sticker printers also offer so-called effect materials, available in metallic or fluorescent looks. These are perfect for leveling up your packaging labels.

4. Select a high-quality material to represent your brand

No matter what material you are opting for, you want to make sure you select a high-quality material that will represent your brand in the best way possible. You want to make sure it conveys the right message about your brand and product.

This is why it’s important to order material samples to get a feel for the quality of the material. This will help you make sure you’re getting the best possible product for your brand. Samples can also help you decide on the right color and design for your product. So be sure to order samples before making your final decision.

Keep those 4 aspects in mind, and you will be sure to choose the right material for your custom labels. Do you have any more tips and tricks we should add? Let us know by leaving a comment in the section below.

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